Our
approach to event consulting promotes an open dialogue to define a
client’s goals, to develop strategies for achieving those goals, to
evaluate existing events, and to assess vulnerabilities or barriers to
success.
The
consulting process has four distinct phases and preferably begins before
budgets are set:
1.
Creative
Visioning: Creates
a mission statement or statement of purpose that provides focus and
direction to all event planning activities.
2.
Goal
Setting/Gap Attacks: Discusses
the strategies needed to close the gap between the desired future and the
present reality.
3.
Evaluation
and Measurement: Assures
accountability and tracks return on investment. Accountability
necessitates the careful recording and reporting of quantitative and
qualitative program results. Evaluations also serve as input for
subsequent projects and for the planning process. What is measured is
based on the type of activity (e.g. national sponsorship vs. conference
vs. new product launch) and what needs to be accomplished.
4.
Planning:
Plans specific event activities, constructed to address all
interests and goals set by the client.
The
Plan:
·
Sales
(including direct/indirect and immediate/longer-term)
·
Impact
on key audience relationships, brand preference
/purchases
·
Message
clarity and relevance
·
Event
presentation quality
·
Staffing
patterns
·
Venue
selection and negotiations
·
Appropriateness
of participation, level of participation, etc.
·
Impact
of on-site/off-site competitive activities
Our
staff helps
clients identify and capitalize on important event opportunities, and we
provide solutions to their most critical challenges. Our approach is to
create value for clients by leveraging our industry knowledge, service
offerings, industry expertise, and insight into and access to event
marketing, event planning, and promotional services.
