| "Personal
Branding isn’t only for the famous. How do you think
they got famous in the first place?"
You've
built a winning Personal Brand. You've identified your
target audience and scoped your competition. Now it's time
to propagate your brand—and that's where my Creative
Services division comes in.
I've assembled some of the best writing, design,
PR, technical and strategic talent for one purpose: to
create marketing tools that enhance and grow your Personal
Brand. Do you need a powerful Personal Brochure or an
integrated campaign? We'll do the research, advise you,
and create a unique solution.
All our work is custom and each idea is as unique as your
brand. Nothing comes from a template and nothing is
copied.
Personal Collateral
- Brochures
My writers and designers have created hundreds of
stunning Personal Brochures for clients of all
types— conservative, wild, urban, rural, you name
it. We conduct a detailed interview with you, discuss
your Personal Brand and your audience, and carefully
craft a full-color piece that will be the heart of
your Personal Brand development.
- Direct Mail Personal Postcards
Branding demands continual communication, and direct
mail makes it happen. My strategists will work with
you to develop a direct response schedule that works
with your market and your budget. Then my creative
team will develop a flexible, persuasive piece that
coordinates perfectly with your Personal Collateral.
Identity
- Personal Logos & Stationery
Identity means logo, slogan, business cards and
letterhead. Such elements are often your first line of
contact, so they need to be good. My expert designers
get to know your personality and style to design a
logo that reflects who you are, while my writers come
up with the perfect line that captures your spirit in
the same way "Just do it" captures Nike.
- Web Sites
The Web has gone from optional to must-have. We help
you design a site that's not about fancy graphics but
about meeting your strategic goals. Whether you need
online applications and functionality or a powerful
lead-gathering tool, my Web specialists give you an
Internet resource that works— and looks great.
Brand Development
Strategy
- Custom One Year Marketing Plans
How do you get your brand message out? What tactics do
you use? What are your goals? Every Personal Brand
begins with these questions—and my strategists help
you answer them. They start with a detailed interview
and market research. They finish with a strategic plan
that maps out each step from creative and identity to
mailing and networking.
- Public Relations
A strong presence in the news media can be rocket fuel
for your Personal Brand, if you know how to get it. My
PR professionals help you develop a sound media plan
together with a media kit, news release templates and
other tools you need to impress the press.
"Personal Branding is all about
finding the unmet needs of a market and being the one to
meet them." |