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 CREATIVE SERVICES:
 
"Personal Branding isn’t only for the famous. How do you think they got famous in the first place?"

You've built a winning Personal Brand. You've identified your target audience and scoped your competition. Now it's time to propagate your brand—and that's where my Creative Services division comes in.

I've assembled some of the best writing, design, PR, technical and strategic talent for one purpose: to create marketing tools that enhance and grow your Personal Brand. Do you need a powerful Personal Brochure or an integrated campaign? We'll do the research, advise you, and create a unique solution.

All our work is custom and each idea is as unique as your brand. Nothing comes from a template and nothing is copied.

Personal Collateral

  • Brochures
    My writers and designers have created hundreds of stunning Personal Brochures for clients of all types— conservative, wild, urban, rural, you name it. We conduct a detailed interview with you, discuss your Personal Brand and your audience, and carefully craft a full-color piece that will be the heart of your Personal Brand development.
  • Direct Mail Personal Postcards
    Branding demands continual communication, and direct mail makes it happen. My strategists will work with you to develop a direct response schedule that works with your market and your budget. Then my creative team will develop a flexible, persuasive piece that coordinates perfectly with your Personal Collateral.

Identity

  • Personal Logos & Stationery
    Identity means logo, slogan, business cards and letterhead. Such elements are often your first line of contact, so they need to be good. My expert designers get to know your personality and style to design a logo that reflects who you are, while my writers come up with the perfect line that captures your spirit in the same way "Just do it" captures Nike.
  • Web Sites
    The Web has gone from optional to must-have. We help you design a site that's not about fancy graphics but about meeting your strategic goals. Whether you need online applications and functionality or a powerful lead-gathering tool, my Web specialists give you an Internet resource that works— and looks great.

Brand Development Strategy

  • Custom One Year Marketing Plans
    How do you get your brand message out? What tactics do you use? What are your goals? Every Personal Brand begins with these questions—and my strategists help you answer them. They start with a detailed interview and market research. They finish with a strategic plan that maps out each step from creative and identity to mailing and networking.

  • Public Relations
    A strong presence in the news media can be rocket fuel for your Personal Brand, if you know how to get it. My PR professionals help you develop a sound media plan together with a media kit, news release templates and other tools you need to impress the press.


"Personal Branding is all about finding the unmet needs of a market and being the one to meet them."

 
 

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©Copyright  1984-2006 Cheryl Shuman® LLC. All rights reserved.  Our goal is to continue alliances with companies and individuals that share the same vision. Are you interested in becoming one of our VIP event hosts/hostesses? Mingle with the stars at the hottest nightspots and events internationally! You could earn up to $40. per hour. Send your headshot and resume to:  eventhosts@cherylshuman.com Cheryl Shuman®, 468 North Camden Dr., 2nd Fl., Beverly Hills, CA-USA 90210   Phone 310.285.1777 info@CherylShuman.com