We define
Entertainment Marketing as creating an association with content, persons
and corporations within the entertainment community to generate awareness
and ultimately increase sales for a particular brand. 
CHERYL SHUMAN has
developed strong relationships with the major film studios and networks
since 1984. We have successfully executed and continue to
secure prominent exposure in many of the top box office feature films and
highest rated primetime and cable series. We are also able to leverage
those relationships and apply strategic thinking to develop marketing
initiatives that spotlight the placement and capitalize upon Hollywood's
star power through promotion, direct marketing, events, and publicity.
CHERYL SHUMAN
welcomes the opportunity to discuss the many ways we can develop
innovative marketing campaigns to strategically position your company in
the consumer's mind using the power of entertainment as we have for our
other clients. Our Entertainment Marketing department specializes in:
Product Placement,
Promotions, Licensing, Sponsorship, Internet, Sampling, Celebrity Outreach
and New Product Launches.
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